Privacy Policy

1. Introduction

This Privacy Policy ("Policy") is issued by 7777sc ("we", "us", "our", "the Platform") and applies to all personal data processed in connection with your use of the 7777sc website at https://7777sc.cam and all associated services, features and functionality (collectively, the "Service").

7777sc is an English-language online sports betting and casino information platform. We are committed to protecting the privacy of our users, including those accessing the Service from across Pakistan — from Karachi and Lahore to Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar and beyond. This Policy sets out what personal data we collect, why we collect it, how we use it, who we may share it with, and what rights you have in relation to your data.

By using the Service, you acknowledge that you have read and understood this Policy. If you do not accept the terms of this Policy, you must not use the Service. This Policy should be read alongside our Terms & Conditions, which govern the overall use of the 7777sc platform.

2. Definitions

The following definitions apply throughout this Policy:

• "Personal Data" means any information relating to an identified or identifiable natural person ("data subject") — including name, identification number, location data, email address, or any factor specific to the physical, economic, cultural or social identity of that person.
• "Processing" means any operation or set of operations performed on personal data — including collection, recording, storage, adaptation, retrieval, use, disclosure, restriction or erasure.
• "Controller" means 7777sc, which determines the purposes and means of processing your personal data.
• "Processor" means any third party that processes personal data on behalf of 7777sc under a data processing agreement.
• "User" / "you" / "your" means any individual who accesses or uses the Service, whether registered or unregistered.
• "KYC Data" means identity verification documents and supporting information collected during the Know Your Customer process, including government-issued identification, proof of address and selfie verification.
• "Cookies" means small text files placed on your device by the Service for the purposes described in Section 8 of this Policy.
• "Special Category Data" means personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, health data, biometric data or data concerning a person's sex life or sexual orientation — which we do not intentionally collect.

3. Personal Data We Collect

We collect the following categories of personal data in connection with the Service:

3.1 Account & Registration Data

Information you provide when creating or updating your 7777sc account:

3.2 Identity Verification (KYC) Data

Documents and data collected to comply with our Know Your Customer obligations:

3.3 Financial & Transaction Data

Data related to deposits, withdrawals and betting activity on the platform:

3.4 Technical & Usage Data

Data collected automatically when you interact with the Service:

3.5 Communications Data

Data exchanged when you contact our support team or participate in surveys or promotions — including live chat transcripts, email correspondence and feedback submissions.

4. How We Collect Personal Data

We collect personal data through the following means:

• Directly from you — when you register an account, complete KYC verification, make a deposit or withdrawal, place a bet, contact support, or participate in a promotion.
• Automatically — through cookies, web beacons, server logs and similar technologies when you browse or interact with the Service. See Section 8 for full details.
• From third parties — including identity verification partners (for KYC), fraud detection services, analytics providers and, where applicable, payment processing intermediaries. Payment provider references such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are for contextual familiarity only and do not imply those providers share your data with us or endorse the Service.

5. Data Processing — Purposes

We process your personal data for the following purposes:

Purpose	Data Categories Used
Account creation and management	Registration data, technical data
Identity verification (KYC / AML compliance)	KYC data, registration data
Processing deposits, withdrawals and bets	Financial data, registration data
Fraud detection and platform security	Technical data, financial data, KYC data
Customer support and dispute resolution	Communications data, registration data
Responsible gambling monitoring and tools	Betting history, financial data, account data
Personalisation and platform improvement	Technical data, usage data
Marketing communications (with consent)	Registration data, communications data
Legal and regulatory compliance	All relevant categories

We do not use your personal data for automated decision-making that produces legal or similarly significant effects without human review, except where required by applicable law or regulation (for example, automated fraud screening systems that flag accounts for human review).

6. Legal Basis for Processing

We process your personal data on one or more of the following legal bases, depending on the specific processing activity:

• Contractual necessity — processing required to perform our obligations under the Terms & Conditions you have accepted, including account management, bet processing and withdrawal facilitation.
• Legal obligation — processing required for compliance with applicable laws and regulations, including KYC/AML obligations and responsible gambling requirements imposed by our licensing framework.
• Legitimate interests — processing for fraud prevention, platform security, product improvement and responsible gambling monitoring, where our interests are not overridden by your rights and interests.
• Consent — processing for marketing communications, personalised offers and non-essential cookies, where you have provided freely given, specific and informed consent. You may withdraw consent at any time by contacting support or adjusting your account preferences.

7. Data Sharing & Disclosure

7777sc does not sell your personal data to third parties. We may share your data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate data protection safeguards:

• Identity verification and KYC providers — to conduct mandatory age and identity checks in compliance with applicable regulations.
• Fraud detection and security partners — to protect the platform and its users from fraudulent, abusive or criminal activity.
• Payment infrastructure providers — strictly for the technical processing of financial transactions associated with your account. References to Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah are for contextual familiarity only.
• Analytics and platform optimisation providers — to help us understand usage patterns and improve the Service. Data shared for these purposes is aggregated or pseudonymised where technically feasible.
• Legal and regulatory authorities — where we are required by law, court order or regulatory direction to disclose personal data. We will notify you of such disclosure where legally permitted to do so.
• Group companies and successors — in the event of a merger, acquisition, restructuring or sale of assets, your data may be transferred to a successor entity, subject to equivalent privacy protections.

8. Cookies & Tracking Technologies

7777sc uses cookies and similar tracking technologies — including web beacons, pixel tags and local storage — to operate and improve the Service, analyse usage patterns and, with your consent, deliver personalised content.

Cookie Type	Purpose	Consent Required
Strictly Necessary	Session management, security, login state, fraud prevention	No — operationally essential
Functional	User preferences, language settings, remembered choices	No — enhances core functionality
Analytics	Aggregated usage data, page performance, error tracking	Yes — consent-based
Marketing	Personalised offers, retargeting (where applicable)	Yes — consent-based

You may manage or withdraw your consent for non-essential cookies through your browser settings or by contacting our support team. Disabling strictly necessary cookies may impair the functionality of the Service.

9. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this Policy, or as required by applicable law and regulation. The following general retention periods apply:

• Account data — retained for the duration of your account and for a minimum of 5 years following account closure, in compliance with AML and record-keeping obligations.
• KYC documents — retained for a minimum of 5 years following the completion of the customer relationship, in line with applicable anti-money laundering requirements.
• Financial and transaction records — retained for a minimum of 5 years following each transaction, or longer where required by applicable law.
• Support and communications records — retained for 3 years following the close of the relevant support interaction or complaint.
• Technical and usage data — retained in aggregated or pseudonymised form for platform improvement purposes; raw logs retained for up to 12 months.

Where your data is no longer required for any of the purposes above and no legal retention obligation applies, we will securely delete or irreversibly anonymise it.

10. Data Security

7777sc implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction or disclosure. These measures include:

• HTTPS/SSL encryption for all data transmitted between your device and the platform.
• Encryption at rest for sensitive data categories including KYC documents and financial records.
• Access controls and role-based permissions limiting staff access to personal data on a need-to-know basis.
• Regular security assessments and vulnerability testing of the platform infrastructure.
• Staff training on data protection obligations and incident response procedures.

While we take these obligations seriously, no online system can guarantee absolute security. In the event of a data breach that poses a risk to your rights and freedoms, we will notify affected users and relevant authorities in accordance with applicable legal obligations.

11. Your Data Protection Rights

Subject to applicable law, you may exercise the following rights in relation to your personal data held by 7777sc. Requests should be submitted to our support team using the contact details in Section 15.

• Right of Access — you may request a copy of the personal data we hold about you, together with information about how we process it.
• Right to Rectification — if any personal data we hold is inaccurate or incomplete, you may request that we correct or update it.
• Right to Erasure ("Right to be Forgotten") — in certain circumstances, you may request the deletion of your personal data. Note that we may be required to retain certain data to comply with our legal obligations (e.g., KYC and AML records).
• Right to Restriction of Processing — you may request that we limit how we use your data while a dispute is being resolved or pending the outcome of a rectification request.
• Right to Data Portability — where processing is based on consent or contractual necessity and carried out by automated means, you may request that we provide your data in a structured, commonly used machine-readable format.
• Right to Object — you may object to processing carried out on the basis of our legitimate interests, including for direct marketing purposes. Where you object to direct marketing, we will cease that processing immediately.
• Right to Withdraw Consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing prior to withdrawal.

12. Children's Privacy

The Service is strictly intended for adults aged 18 years or older — or the higher minimum age required by the relevant operator or license jurisdiction. We do not knowingly collect personal data from any person under the age of 18. If we become aware that personal data has been collected from an underage user, we will take immediate steps to delete that data and close the associated account. If you believe a minor has registered on the platform, please contact us immediately using the details in Section 15.

13. International Data Transfers

7777sc operates on a global infrastructure basis. Your personal data may be processed by us or our third-party processors in countries outside of Pakistan, some of which may not have data protection laws equivalent to those in your jurisdiction. Where we transfer personal data internationally, we apply appropriate safeguards — which may include contractual protections, standard contractual clauses or equivalent transfer mechanisms — to ensure your data receives an adequate level of protection regardless of where it is processed.

14. Amendments to This Policy

We reserve the right to update this Privacy Policy from time to time to reflect changes in our data processing practices, applicable law, or platform functionality. When material changes are made, we will notify registered users by email and/or by a prominent notice on the platform prior to the changes taking effect. The date of the most recent update is stated at the top of this page. We recommend reviewing this Policy periodically.

15. Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or your personal data, please contact our data protection team using the details below. All formal data rights requests must be submitted in writing.